Lead generation & follow-up
Connect lead capture, qualification, CRM routing and follow-up so your team can spend more time on the right conversations.
I’m Sam Bohon. I design custom marketing systems around your team, your existing tech stack and the AI platforms you choose—so your people can do more of their best work.
Built around how your business works.
Designed to make your team stronger.
The ambition is a 10× force multiplier for your marketing department. I build systems that connect the work, reduce repetitive tasks and give your team more room for strategy, creativity and customer relationships.
Your people stay in charge of the direction, the brand and the approvals. We start with the tools you already use and the AI platforms you prefer, then design the connections and workflows that fit.
Connect lead capture, qualification, CRM routing and follow-up so your team can spend more time on the right conversations.
Build a workflow from ideas and briefs to drafts, review and scheduling—with your team’s voice and approval process built in.
Turn brand guidelines and reusable templates into a repeatable production process for campaign assets, variations and reviews.
Connect audience segments, campaign content, approval steps and reporting around the email and CRM tools your team uses.
We identify the bottleneck, map your tools and handoffs, and build a focused first system. Then we test it with your team, document how it works and refine it around what’s useful.
Talk through your workflow ↗My own products and experiments.
Where the systems thinking takes shape.

Past events, present context and possible futures—brought into perspective.
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Sales, service, inventory, marketing and finance. Connected. Powered by Chrono.
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A home for original games, shared worlds, trophies and the people who play them.
Explore the projectBrand identities. Digital experiences.
A few pieces from the wider picture.
You don’t have to start with a custom system. If you need hands-on marketing or design support, I can meet you where you are—with a project that solves what you need today.
Identity design, art direction and consistent creative across your business.
Websites, landing pages and interfaces that bring your offer into focus.
Lead generation campaigns, social content and email marketing—from the idea through execution.
Campaign assets, presentations, print and multimedia work, built around your brand.
Bringing my experience into Chrono, NXTDeal and Console Series1.
Campaign work for brands including Lennox and Rewards.com, followed by social and search campaigns at billyGO.
Expanded from web design into marketing leadership, sales strategy and the Innovate dealer conference.
A multidisciplinary role spanning web, packaging and digital newsletters.
Retail rebranding across 4,500 stores, alongside special creative projects and illustrated work.
SAM BOHON / STILL CURIOUS.I’ve spent more than two decades working across retail, automotive, manufacturing and home services—designing brands, launching campaigns and leading marketing teams. Working across those industries has taught me how much the creative work depends on the people, processes and decisions around it.
That’s the experience I bring to building marketing systems today. I know the briefs, the deadlines and the handoffs because I’ve done the work. I want to give teams more room to use their judgment and creativity—and fewer things getting in the way.
Explore my experience