About Sam
in the beginning
back when Batman was a career option.
My journey began in 1989 with Batman, which inspired a lifelong obsession with drawing superheroes that followed me through high school. Despite my teachers' pleas to move beyond Marvel and DC, I focused solely on capes until I entered the University of North Texas in 1999. There, I was hit with the reality of being just one of 3,000 "best" artists, forcing me to leave comics behind to finally master the core principles of typography and professional design.
but first, a detour
where we're going, we don't need diplomas.
After failing my design entrance exam and drifting through various majors and a brief, disastrous stint as a waiter, everything changed when the movie Chasing Amy inspired my friends and me to become independent comic book publishers. We recruited local talent and launched several titles, eventually focusing exclusively on my best-selling series, Ita: Code of the Dragon. We secured national distribution and pursued licensing deals at San Diego Comic-Con, but the grueling schedule eventually led me to sell the company to Starline Multimedia. This allowed me to release Ita as a graphic novel in 2005, created alongside an international team of artists.
ah, life
trading in the rockstar for a 401k.
Around the time I finished ITA, I realized my true passion was the marketing journey—building hype and delivering products—rather than just the art. I transitioned into graphic design at GameStop Corporate, where I rebranded 4,500 stores and designed high-profile projects like the Xbox 360 Chopper and a Children's Activity book featured on Kotaku and IGN.
When my first child was born, I pivoted to web design and creative direction at Aquasana to increase my earning potential. There, I evolved into a multidisciplinary designer handling everything from packaging to digital newsletters. The company’s success led to an acquisition and a move to Austin, but since I’d just bought a house and had deep roots in the area, I stayed behind to start a new chapter.
the big leagues
in which our hero becomes management material.
I joined AutoStar Solutions in Fort Worth as a web designer but quickly rose to Marketing Manager. Operating with an aggressive start-up mentality, I recruited former colleagues from my comic and GameStop days to overhaul our sales strategy and lead "Innovate," a national conference for 800 dealers. Our success led to a major acquisition, but when the company moved to California, I chose to stay with my growing family and go rogue instead.
chapter 3
to infinity, and beyond.
My time at AutoStar built a massive network, leading to a freelance career creating campaigns for brands like Lennox and Rewards.com. After the birth of my third child, I sharpened my skills at billyGO, managing high-spend social and search campaigns across Facebook, TikTok, and Google.
I eventually stepped back to regroup and incorporate AI into my workflow, leading to the creation of SamBohon.Digital—powered by Stack: our custom agency AI Gemini Gems. By integrating these cutting-edge tools into every facet of marketing and design, I’ve given our production a significant advantage, and I’m incredibly excited to see how this technology shapes the future.
dvantage, and I’m incredibly excited to see how this technology shapes the future.