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That’s No Moon: Avoiding "Plastic AI" for B2B Trust
The Perfection Trap If you are a B2B leader or an industrial powerhouse, "perfect" is your greatest liability in 2026. As AI image generators have become the default for content production, digital feeds are now flooded with a specific type of hyper-saturated, unnaturally smooth, and emotionally hollow aesthetic. We call this Plastic AI. For a lifestyle brand selling dreams, maybe a glossy, impossible sunset works. But in high-stakes industries—where success is measured in t

Samuel Bohon
Mar 123 min read


📝 From Script to Screen: AI Tools for Video Pre-Production and Storyboarding
Welcome to August 2025 , where the first steps of video creation— pre-production —have been fundamentally transformed by Artificial Intelligence. The days of spending weeks writing endless script revisions and manually sketching hundreds of storyboard panels are over. Today, Large Language Models (LLMs) like Llama and specialized AI platforms are acting as tireless creative partners, accelerating the journey from a vague concept to a fully actionable, visualized plan. For di

Samuel Bohon
Aug 2, 20253 min read


🎨 The AI-Powered Design Assistant: Streamlining Workflow with Midjourney, Firefly, and Your Creative Intuition
Welcome to April 2025 , where the notion of a "lone designer" toiling away in isolation is quickly becoming a relic of the past. Today, the most innovative graphic designers aren't just using traditional tools; they're collaborating with an invisible, incredibly powerful partner: the AI-Powered Design Assistant . Generative AI tools like Midjourney and Adobe Firefly aren't here to replace your creativity. Instead, they act as an extension of your artistic mind, streamlining

Samuel Bohon
Apr 5, 20253 min read


Mastering Micro-Moments: Designing for Attention in Short-Form Video
Welcome back, digital creators! In today's fast-paced digital landscape, attention is the ultimate currency. Platforms like TikTok, Instagram Reels, and YouTube Shorts have fundamentally shifted how we consume content, reducing engagement windows to fleeting "micro-moments." For marketing and graphic design professionals, this presents both a challenge and a massive opportunity: how do you create compelling, thumb-stopping visuals that capture and hold attention in mere seco

Samuel Bohon
Apr 6, 20242 min read


✨ Prompt Engineering for Designers: Getting the Best Visuals from Generative AI
The world of graphic design is changing fast, and the most powerful new tool in your arsenal is Generative AI . Tools like Midjourney and DALL-E aren't just for hobbyists anymore; they are becoming essential parts of the professional workflow. But getting that perfect, high-quality, and on-brand visual isn't as simple as typing "cool picture." It requires Prompt Engineering —the art of crafting instructions that guide the AI to your precise creative vision. This is your hands

Samuel Bohon
Mar 2, 20244 min read


The Emotional Impact of Color Theory in Branding and Conversion Rates
Welcome back to SamBohon.Digital ! As we move through the year, let's turn our attention to one of the most fundamental yet powerful elements in both graphic design and marketing: color. Beyond aesthetics, color holds profound psychological sway, subtly influencing emotions, perceptions, and even actions. For professionals like us, understanding "The Emotional Impact of Color Theory in Branding and Conversion Rates" isn't just a design best practice—it's a critical strategy f

Samuel Bohon
Feb 3, 20242 min read


They Found Me. I Don't Know How But They Found Me.
The year was 2006, 7? Anyways, I was working at GameStop at my first real corporate job and just faking it till I made it. One of my many...

Samuel Bohon
Feb 12, 20231 min read


Graphic Design Revisions: A Guide for Clients
Hey it happens: you get your first proof of a project back and...it needs some work. That's why we do revisions! But, it comes with tips and tricks. Graphic design is a complex and creative process that requires collaboration between the client and the designer. Communication is key to ensure the final product meets the client's expectations, and revisions are a crucial part of this process. In this article, we will explain how graphic design revisions work and what clients c

Samuel Bohon
Sep 28, 20222 min read


The Beginners Guide to Typography
Typography is a crucial aspect of graphic design, as it involves the use of typefaces, font sizes, and line spacing to create a visual...

Samuel Bohon
Aug 12, 20222 min read
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