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The Zero-Click Social Era: Why Gating Answers is the Faster Way to Lose a Lead in 2026
The Executive Reality In 2026, the "Click-Through Rate" (CTR) is no longer the primary pulse of a successful digital system. High-intent buyers have developed an evolutionary immunity to the "Click to find out more" loop. They don't want to leave their preferred environment—whether it's a specialized Discord, a high-fidelity LinkedIn feed, or an LLM-driven research hub—just to get a baseline answer. If your strategy relies on gating information behind a landing page, you aren

Samuel Bohon
Feb 172 min read


👋 Beyond the Like: Designing for Authenticity and Engagement on Social Media
Hello from SamBohon.Digital ! For years, the design mandate on social media was simple: polished, perfect, and corporate. We chased high-resolution photography, minimalist graphics, and color palettes that looked like they belonged in a corporate annual report. And for a time, that worked. But times have changed. Our audience—especially Gen Z—is weary of highly curated feeds that feel sterile and inauthentic. They can smell a stock photo from a mile away, and they instinctiv

Samuel Bohon
Aug 3, 20243 min read
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