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The Zero-Click Social Era: Why Gating Answers is the Faster Way to Lose a Lead in 2026
The Executive Reality In 2026, the "Click-Through Rate" (CTR) is no longer the primary pulse of a successful digital system. High-intent buyers have developed an evolutionary immunity to the "Click to find out more" loop. They don't want to leave their preferred environment—whether it's a specialized Discord, a high-fidelity LinkedIn feed, or an LLM-driven research hub—just to get a baseline answer. If your strategy relies on gating information behind a landing page, you aren

Samuel Bohon
1 day ago2 min read


Last Week with SBD: High Fidelity, Low Friction, and Only Three Caffeine-Induced Existential Crises
Welcome to the inaugural Sunday debrief. At SamBohon.Digital , we spent the last seven days proving that while the AI handles the "60% structure," the human "40%" spent a significant amount of time arguing with the office thermostat. Here is how we moved the needle (and how we nearly broke it) last week: 1. The GST Manufacturing Handshake We officially completed onboarding for GST Manufacturing . They are our first full-scale client powered entirely through the SBD Slack envi

Samuel Bohon
3 days ago2 min read
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