A person in a yellow sweater browses an online store for bags and beauty products on their smartphone, with clothing racks and plants visible in the background, suggesting a modern shopping experience. It’s January 2026, and the "Marketing Reset" is officially here. For over 20 years, I’ve navigated the shifts from the birth of social media to the rise of automation, but this year represents the most significant pivot yet. We are no longer in the era of "personalization" wher