It’s January 2026, and the "Marketing Reset" is officially here. For over 20 years, I’ve navigated the shifts from the birth of social media to the rise of automation, but this year represents the most significant pivot yet. We are no longer in the era of "personalization" where simply throwing a {First_Name} tag into an email subject line earns you a click. In 2026, that isn't strategy; it’s just the bare minimum. True personalization today is about Individual-Level Scaling.

Hey, don't take my word for it (I've only been doing this for 15+ years :P) In today's digital age, having a strong online presence is...