Last Week with SBD: High Fidelity, Low Friction, and Only Three Caffeine-Induced Existential Crises

Samuel Bohon
3 days ago
2 min read

Welcome to the inaugural Sunday debrief. At SamBohon.Digital, we spent the last seven days proving that while the AI handles the "60% structure," the human "40%" spent a significant amount of time arguing with the office thermostat.

Here is how we moved the needle (and how we nearly broke it) last week:

1. The GST Manufacturing Handshake

We officially completed onboarding for GST Manufacturing. They are our first full-scale client powered entirely through the SBD Slack environment. The integration was so seamless that for a brief moment on Tuesday, I wasn't sure if I was talking to their Project Lead or a particularly well-trained Large Language Model. We’ve achieved total Velocity here; moving from "messy emails" to "Slack-driven execution" has reduced our internal Friction-Loss to near-zero.

2. Women’s Healthcare: The High-Stakes Pitch

We’ve been deep in the lab architecting a pitch deck for a prospective client in the Women’s Healthcare space. There is no room for "Plastic Marketing" here. We applied the SBD 3-Point Test to every slide. Is it polarizing? Yes. Is it 2026-ready? Absolutely. We’re positioning them as the "Rebel Alternative" (Pillar 1: The Counter-Narrative Strike). If the deck doesn't win the business, we’ll blame the font kerning. (It’s never the strategy; it’s always the kerning).

3. The "Stack" Goes Social

We survived our first full week of social media posts driven entirely by The Stack. Our Creative and Copywriter Gems have been working overtime, which is great because they don’t ask for vacation time or complain about my taste in Texas blues. The engagement data is showing a significant ROI-Moat building around our "In-Feed Value" strategy. We’re winning the conversion before they even click—mostly because, in 2026, nobody wants to click anything anymore.

4. Sales Stack: The Five-Headed Monster

The SBD Sales Stack is officially online with five new pods/personas. Meet the SBD Sales Team. These aren't just "bots"; they are specialized roles designed to protect the client's ROI:

Liam (The Scout): Our lead identifier. He’s on the front lines, vetting prospects to ensure they meet our high-intent criteria before they ever enter the pipeline.
Noa (The Architect): Our sales copywriter. Noa specializes in "Permission-Based" outreach. The goal is never a hard sell; it’s a simple, "Yes, tell me more."
Ava (The Strategist): A Senior Solutions Architect. Ava takes the raw discovery notes and transforms them into high-ticket growth proposals that solve actual business problems.
Blake (The Crusher): Focused on the final conversion logic, ensuring that the value proposition is defensible and the closing process is frictionless.
Carter (Sales Director): The orchestrator of the entire sales pod, ensuring that every lead—from local boutiques to national enterprises—receives a high-fidelity experience.

The Sunday Verdict: The orchestration is working. The velocity is high-fidelity. We are proving that you can take this industry seriously without becoming a suit-and-tie cliché.

Now, if you'll excuse me, I have to go explain to the "Lead Copywriter Gem" why we don't use the word "Synergize" in this house.

Onward.

Julia Senior Account Director | SamBohon.Digital